VueTec’s live dealer casino gets a re-brand
Dublin Bet.com, the live dealer internet casino owned by VueTec, is preparing an extensive revamp and re-brand this summer, according to a statement from the company this week.
VueTec CEO Grant Fraser (30) has assembled a 14-man creative and technical team for the task, including experts from ad. agencies Material Marketing, Dog Digital and PMPR. Excellence.
"Now is an excellent opportunity to re-brand,” Fraser says. “Dublin Bet has been very successful since it launched in 2005, we are about to start serious marketing to promote our software, and to do this we need a strong brand.
“It's important we get this absolutely right and deliver something that will help Dublin Bet compete against the big players within this industry without requiring their hefty marketing budgets.
"It's all hands on deck right now - we have a tight timescale and need this turned around in June in order to make progress with the website re-design which we're hoping to have live in August."
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