Independent software provider Betware licensed by Microgaming to sub-licence games
The confusion surrounding the new software provider which Microgaming has authorised to use a selection of its games was resolved Wednesday in a press statement from the Isle of Man software developer.
Microgaming identified Betware, an Iceland-based gaming solution and services vendor, as a company that is now licensed to sell and market Microgaming casino games, in addition to its existing platform servicing state lotteries.
“Betware has 14 years experience in providing Internet solutions for lotteries and currently offers an unrivalled turn-key solution, gaming platform and a large portfolio of games,” reads the Microgaming announcement.
“The agreement, granting Betware the ability to supplement its impressive suite of lotto, instants, sports betting, bingo, racing, skill and casual and multi-player games with access to over 85 high quality casino games from Microgaming, represents a truly unique offering for state lotteries to deliver to their player base.”
Stefán Hrafnkelsson, Betware chief exec, says: “We are very proud and excited to be licensed to sell and market Microgaming’s casino games to growing markets. This agreement significantly expands our product offering, and provides our customers with a great opportunity to leverage on the fantastic success of the Microgaming brand. Ultimately we believe that this venture will not only be beneficial for the state lotteries we service, but for both ourselves and Microgaming too.”
Roger Raatgever, Microgaming CEO, says: “We are delighted to be able to license our casino games to Betware, which is truly a market leader in its field. Betware’s long history in gaming combined with its extensive lottery network will be beneficial in pushing the Microgaming brand into exciting new territories and markets. We look forward to a long and successful working relationship.”
What the announcement did not mention is the consideration paid by Betware for its use of MGS games.
Because it is an entirely separate and independent business entity, Betware.com will be presumably be able to make its own commercial arrangements with online casino operators, especially those interested in accessing the US market, from which Microgaming has been progressively distancing itself.
Recent moves into the US market by Casino-share.com with an unidentified software using Microgaming games (see previous InfoPowa reports) would now appear to be the fruit of the deal with Betware.
Further operator moves into the US market using the Betware offering are anticipated soon.
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