With the start of the football spectacular only 21 days away, football fever mounts

UK online and land bookie group,Ladbrokes.com has added to the World Cup excitement by launching a new World Cup Football Quiz this week.

Developed by JPM Interactive, a supplier of online SWP, Quiz, Skill and AWP Pub Games, the quiz presents questions based on the tournament.

The World Cup Quiz is the latest addition to a JPMi product portfolio that includes Bullseye and Who Wants to Be a Millionaire. To ensure a dynamic game that attracts all levels of players, World Cup Quiz has launched with a question base of over 2000 football and trivia questions in the mix.

During the competition there will be daily updates of questions on matches and other trivia based on the tournament to that date. With this constant refreshing of the question base, player retention is expected to be high.

Keith Fagan, business manager of JPMi, said: “JPM have a history of designing high class quiz games and World Cup Quiz carries this on. We are sure it will prove an excellent addition to the current portfolio of games we have with Ladbrokes.”

Ruairi Boyle, head of games and bingo for Ladbrokes, said that JPMi’s World Cup Quiz was a welcome addition to theLadbrokesgames.com product portfolio, and would form part of a major campaign to make Ladbrokes the betting destination of choice during World Cup 2010.

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