Bluff 21 blackjack launched by new developer

b2b relationship with white label provider should ensure rapid growth

New kid on the internet gambling software development block, New Deal Gaming, has launched its first major game on the recently operational Guts.com gambling website, and cemented a business relationship with white label provider EveryMatrix which should ensure rapid growth.

Guts.com, which became operational last (April) month, is the first gaming operator to offer New Deal Gaming’s Bluff21 –True multiplayer Black Jack, which it bills as a new approach to the well known casino card game. Licensees using the p2p game generate income from rake, as in online poker.

In Bluff21 players take turns being the dealer, creating a p2p game in which participants play against each instead of the house. The first card dealt to each player is dealt face down so the element of bluff comes into play. The game is quick and easy to learn but more difficult to master. Due to the concealed card, players can now represent a better hand than they actually have or bust without showing it, hoping that the dealer will do the same for a tie. In this respect the game is similar to poker.

When acting as dealer, the player can stand and draw regardless of cards value, elevating Bluff21 to an enjoyable and enduring gaming experience, where both luck and skill play equal parts.

New Deal Entertainment N.V.’s game and platform have been under development for 2 years prior to last month’s launch at Guts.com. The management and board of the Curacao-registered software company boast more than 30 years of experience in the online gaming market.

New Deal Gaming CEO, Tor Skeie, says: “New Deal gaming will strive to offer more rake driven multiplayer card games to its platform and aims to launch a new game each quarter.

“The existing and future games will bring something new, but still be familiar, to both poker as well as casino players. The games provide an added revenue stream as well as being a powerful customer retention and attraction tool for new and existing gaming operators.”

Commenting on his company’s relationship with New Deal Gaming, Stian Hornsletten, chief executive at EveryMatrix, said this week: “EveryMatrix sees the New Deal Gaming products as great differentiators for new and existing operators on our platform.

“In today’s highly competitive gaming market we see it as key to have products on offer that set you apart from the competition. Being able to recruit customers to new products makes better sense than competing on the same products with an increasing margin squeeze. We have already integrated their first game with Guts.com which launched on our platform earlier this month.”

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