More diversification in the group’s online presence
The Virgin group, which is already active in the online gambling industry, is moving into the skill and video gaming sector in North America with the recent acquisition of Toronto-based World Gaming for an undisclosed consideration.
Industry observers said that online video skill gaming for real money was still a relatively fresh concept in the United States, and that the entry of Virgin into the market should establish more credibility and standards in the sport.
Sector operators like Galaxy4Gamers, which allow video gamers to compete in competitions and tournaments for real money on Xbox 360, PlayStation 3, and Wii games, are likely to benefit from increased levels of marketing and professionalism, which should broaden the user base.
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