3G Mobile broadband best bet for the internet

Yougov survey reports that broadband provider came first in 10 out of twelve categories

The UK 3G mobile internet provider ‘3’ is your best bet for the internet, reports the independent research company Yougov, which says that ‘3’ has topped a survey to find the UK's best mobile broadband provider.

Spokesmen for ‘3’ claim that the accolade is deserved, following the company’s “massive” investment program. They said that the company has boosted its 3G reach across the UK to cover 95 percent of the population as well as improving its data speeds and strengthening its data usage on mobile devices, as applications and multimedia features become more bandwidth-hungry.

The YouGov poll showed that ‘3’ came first in ten of its twelve mobile broadband quality criteria. Over 3,900 people were surveyed online in July 2010, of which just over half used mobile internet using a dongle, modem stock or datacard and just under 600 were ‘3’ users.

The survey asked ‘3’, Vodafone, Orange, O2, T-Mobile and customers with smaller providers to rate the level of service they received on 12 key points: installation of software, network coverage, getting connected, staying connected, reliability during the day and during the evening, download speeds, upload speeds, ease of use, customer services, billing and overall quality.

‘3’ received the highest accolade from users for fastest connection speed, reliability, billing, ease of use and overall quality of service. The company was also labelled the best value for money based on customer feedback and collected the highest rating of user satisfaction.

The 3 network has grown from 7,500 sites to more than 11,400 in the past 18 months due to a network consolidation program through MBNL. It is estimated the network will expand to 12,500 sites by the end of 2010. 3 plans to plough cash into upgrading its backhaul network to boost capacity and speeds as well as update its transmission equipment.

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