Unica relationship extended by Party Gaming

Online gambling giant has been using the marketing solution since 2006

Online gambling giant Party Gaming has extended its relationship with marketing software provider Unica in order to beef up its interactive marketing initiatives.

The gambling group has used Unica software since 2006 with notable success in the creation of its marketing campaigns, and has selected Unica's next generation web analytics solution, Unica NetInsight, as an analysis engine to help drive its online and offline marketing campaigns.

"Unica helps us to ensure that our marketing efforts are relevant for our customers and, at the same time, helps us to improve our return on marketing investment. We look forward to utilising Unica NetInsight for our marketing campaigns," said John Shepherd, director of corporate communications, PartyGaming.

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