Purple Lounge membership passes 100 000 players benchmark.
Since acquiring online gambling company Purple-Lounge.com in October this year, owner Media Corporation claims that player acquisition has surged, reaching the 100,000 benchmark this (August 2010) month. When it took over the Microgaming-powered operation last year the registered player list comprised 77 475 players.
Media Corporation management examined the numbers in a statement this week, noting that the 29 percent increase in membership since October compared favourably with the 10 months pre-acquisition, when the growth of the player base was only 13 percent. The company has used its advertising and media experience to build up the operation despite trying economic conditions.
“Furthermore, the conversion to cash depositors on the day of registration is currently running at approximately 32 percent, which is significantly higher than the industry average,” said Justin Drummond, chief executive of the parent company.
“100,000 registered customers is a very significant milestone for Purple-Lounge.com,” he added.
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