Caesars Casino launched by Harrahs

Gamesys-powered internet gambling site serves UK gamblers

Harrah’s Interactive Entertainment, Inc. (HIE), a subsidiary of Harrah’s Entertainment, Inc., has launched its much-anticipated online casino branded Caesars Casino exclusively available to UK residents.

The new site will offer a Las Vegas casino experience with a full complement of casino games including slots, roulette, blackjack and baccarat powered by software from Gamesys.

The new browser-based, no-download online gaming product is available in both free-to-play and real money options.

“Clearly the famed Caesars brand holds a lot of cache and we are excited to bring the iconic Las Vegas landmark to life in the online gaming space,” said HIE CEO Mitch Garber. “After successfully launching Caesars with our partner Gamesys earlier in the year, it was the logical next step to bring a suite of casino game offerings to the UK marketplace.”

Prizes, jackpots, bonuses and promotions will all be offered on the new site, including trips to the famed Empire Casino in London, and all-expenses paid trips to the iconic Caesars Palace in Las Vegas.

“Harrah’s and Gamesys is a dream relationship,” Gamesys founder and CEO Noel Hayden said of the launch. “Caesars is one of the most prestigious and famous brands in Las Vegas and Gamesys is well known for its innovative technology and games. We’re understandably extremely happy to be launching one of the UK’s most exciting internet casino sites so shortly after we were selected to launch a bingo product for Harrah’s.”

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