The European television production giant Endemol, developer of blockbuster concepts like Big Brother and Deal or No Deal, has announced the formation of a new division that will bring new and fresh ideas and games to the online gambling space.
The new division, titled Endemol Games, will bring popular television formats to the gaming world, and is headed by former Endemol brands chief Jurian Van de Meer, who opined this week that the company's major shows “seamlessly cross over in to branded gaming”. Van de Meer added that Endemol products attracted huge fan bases, and the new division will build on this, creating fresh concepts to invigorate the online gaming market.
Endemol is no stranger to gaming, with a Deal Or No Deal title already featuring in online gambling games and the XBox live and Facebook libraries. Other thematic possibilities might be concepts like Doctor Who and X-Factor.
Endemol disbanded its dedicated digital unit recently when global digital media and new business head Adam Valkin and UK digital head Peter Cowley left.
New Media Age reports that Endemol Games will specialise in licensing and monetising both its own and third-party entertainment properties in the gaming space. The publication quoted Endemol UK chief operating officer Lucas Church (to whom Van de Meer reports) as saying: “Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business.”
In May this year (see previous InfoPowa reports) 888.com concluded an agreement with Endemol to merge the companies' respective strengths for the benefit of the Italian gambling public.
The deal saw 888 and Endemol co-invest in the lucrative Italian market, with Endemol providing a variety of games under its exclusive brand. Games to be provided included Deal or No Deal and Big Brother, with implementation planned to coincide with the regulatory green light for online casino operations in the Italian market.
Other Endemol deals with online gambling companies include an agreement to provide The Million Pound Drop game to Bet365.
More action for Endemol is in the pipeline, Van de Meer reports, claiming that a major announcement is imminent, and that a further five or six gaming deals are currently in the pipeline.
All News Categories
- General Gambling News (6851)
- Gambling Law & Society News (3448)
- Casino Games (3061)
- Casino Software (2907)
- Land Based Casino News (454)
- Promotions & Bonuses (284)
- Casino Banking (200)
- Casino Tournaments (111)
- General Poker News (53)
- General Sportsbook News (40)
- General Bingo News (37)
- LCB News (29)
- LCB Approved Casinos (21)
- Casino Warnings (18)
- Bingo Software (11)
- Bingo Games (9)
- Online Poker Tournaments (5)
- Predatory Terms (4)
Most Viewed ArticlesSee all
Live activity feed
" claralie wrote: ...."BUt that I not unfedrstood it is if your rules say to deposit each time to have the right to play at each freeroll, why 3 deposit with just one freebiie cancelll this right ? because i used one freebie.just after 3 deposits?"... I read your post on the FREEBIE rules. I think I get what you're saying. You made 3 consecutive deposits and then went on to win a FREEBIE. But now your 3 deposits gets reset. Even if you made 10 consecutive deposits and go on to unlock a FREEBIE. You will not be allowed another FREEBIE promotion before you make another deposit. You can't BANK your deposit counts. This is very standard rules and fairly reasonable. But here's my problem: They allow you to activate these freebies and happily grant you entry to multiple free tournaments. Although winning will merely void your balance. Everyday many non freebie qualifying accounts knowingly take part in freerolls. But the worst is making the playthrough only to find out its non-withdrawable and void. Leaving you asking: 'Why the hell did you grant it then...?' *now just to be fair its not a policy flaw unique to Casino Extreme. Its pretty much the standard play. "READ
"Month of Free Spins is ended. But we have another free ride. Join CardCasino.com on weekend and you will get free spins for whole Saturday. CardCasino.com continues to offer great free spins promotions. You want it, you get it. This is even more. You don't need to wait for whole month. You can try all it in one day. 24 hours of fun. Every hours we will unlock a new free spin on a different game. Just open the game in particular game and free spin is yours! This promotion is valid for all players."READ
lcb activities in the last 24 hours
- new members
- members online
- guests online
- new posts
- free games played