The deal envisages ad space and editorial column for CAIGames
According to a recent announcement, CAIGames, an online gaming platform which forms a part of Casinos Austria International, powered by Boss Media (a GTech G2 branch), has inked an exclusive with the UK’s major newspaper Daily Express, which is followed by about 720,000 readers. The deal involves the operation of a white label online casino.
With this agreement, the newspaper will give CAIGames advertising space and an editorial column in both Daily Express online and printed issues. In addition, on Oct. 1, 2010 CAIGames released the Daily Express Casino Service.