Poker threatened by Mahjong, which currently has llyplayer base of about 700 million
A new licensee, Hero Mahjong, has signed for Mahjong Logic, Ltd, announced the online mahjong software provider, adding that Hero Mahjong will initially offer the 13 tile Hong Kong rule set mostly to players in Hong Kong, Singapore, Malaysia, Toronto, Vancouver, and also overseas Chinese in Europe. This popular Mahjong rule set will provide Hero Mahjong with a decent player flow, based on the Mahjong Logic backbone which is key to the business.
"Hero Mahjong demonstrates a keen understanding for the game of mahjong and are experts when it comes to marketing and attracting new players to their online site," said Mahjong Logic CEO Jonas Alm.
On the other side, David Jung, CEO of Hero Mahjong and former regional marketing director of PokerStars in Asia commented: “The clear advantages in our business are great software, player liquidity and all key game rule sets. Mahjong Logic provides all of this and more with multilingual offerings. Our side can now focus on the site launch in November along with marketing and bringing in a new player base. Having the experience of successfully introducing poker to the Asian market, we are confident that we have the know-how to quickly penetrate new markets in general."
With the current boost in mahjong player base, which is now estimated at 700 million players, there’s a widespread opinion that mahjong may soon turn into a rival to poker. Hero Mahjong’s executives are experienced in establishing poker in Asia, and there are also mahjong and marketing experts, who will together form a team that will continue the boost mahjong has undergone in the past few years. In addition to this, the company will try to attract more players and earn reputation points by organizing land-based tournaments.