A new online gambling concept widely discussed

A new online gambling concept on a website powered by Microgaming and offering online lottery and casino action is being increasingly discussed within the industry, although there is as yet no indication as to what organisation is behind it.

The website at Playerati.com reveals that the Flash technology gambling software is still in Beta format, albeit v. 2.0, and that the Playerati concept allows webmasters and players alike to raise money for a charity of choice as they play. The concept is designed to empower consumers to affect change and create wealth risk-free. Information on the website assures visitors that there is no risk of losing money because, as a host, those participating don't put any money in.

And whether it's a casino or lottery, Playerati manages all pay-outs, including the money allocated to the selected charity.

"Our web 2.0 fundraising tool uses the power of social networks to promote an open lottery or casino around the world within minutes," the website informs visitors, inviting them to try the site out and "make money for yourself and for charity at the same time."

Anyone, ranging from the world's leading entrepreneurs and global brands to tech-savvy students looking to finance their studies can now own, set up and launch their own personalised lottery or casino, according to the "About Us" information on the site, which carries a Kahnawake Gaming Commission licence.

Using Playerati, a percentage of each win goes to a charity chosen by the player, whilst the host takes a cut of total winnings - which could reach several millions.

Perhaps appropriately, "Playerati" translates as "Play Wisely" and the website carries the Gamcare logo for responsible gambling.

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