Ladbrokes to Enhance its Offer through Web and Mobile Services

UK gambling company to invest in digital technology in order to boost its competitiveness

Ladbrokes plc, a UK-based gambling group, decided to invest a 20 percent rise in FY operating profit into enhancing its own technology through investments and flexible partnerships with the aim of improving its competitiveness and web offer.

The basis of the new approach will be the eCommerce platform that "has all the features you would expect from a leading e-enabled business" including improved website search capacity, a single customer wallet for all products and its own front end platform that will enable combining sportsbook and gaming product offered in the market.

The estimated value of the project is around GBP 50 million to be invested over 2011 and 2012. The set timeframe for completion of this venture is 18 months.

According to the announcements, the company commenced preliminary talks with online gaming group 888 Holdings Plc, though media report that the negotiations have been held with gaming software developer Playtech Ltd. as well.

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