Probability plc's mobile brand latest addition to UK screens

Probability plc’s mobile brand LadyLuck this week joined some other online gambling companies, such as Betfair and Intralot, and launched a TV advert in the UK, which aims at promotion of games like Filthy Rich, Pharaoh's Fortune and Poseidon's Kingdom.

The ad will be played on ITV2 and E4 between 9 p.m. and midnight for about a month, and it will call on punters who see it to text PLAY to 80266 to participate in a draw and possibly win a Nintendo Wii.

According to Louise Middlemist, head of new customer marketing at LadyLuck, "We're confident that our advertisement campaign will increase our visibility and branding, and that our Television Viewer Ratings (TVR's) should hit a TVR of 88.”

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search
Search Results
39012170