Probability plc's mobile brand latest addition to UK screens

Probability plc’s mobile brand LadyLuck this week joined some other online gambling companies, such as Betfair and Intralot, and launched a TV advert in the UK, which aims at promotion of games like Filthy Rich, Pharaoh's Fortune and Poseidon's Kingdom.

The ad will be played on ITV2 and E4 between 9 p.m. and midnight for about a month, and it will call on punters who see it to text PLAY to 80266 to participate in a draw and possibly win a Nintendo Wii.

According to Louise Middlemist, head of new customer marketing at LadyLuck, "We're confident that our advertisement campaign will increase our visibility and branding, and that our Television Viewer Ratings (TVR's) should hit a TVR of 88.”

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