Old industry name resurfacing

The Income Access affiliate program's blog saw a familiar industry name resurfacing this week in reportage on a new Playsafe Holdings AS brand, Million Dollar Poker Club.com.

Clive Archer, a 50-something industry veteran who has previously worked for Carmen Media and was COO of the now defunct BetonSports, is quoted as the new Chief Operating Officer of Action Poker Network, which Norwegian-listed Playsafe acquired from LVFH for $2.35 million back in 2006 (see previous InfoPowa reports).

Archer was informing affiliates and players about Million Dollar Poker Club's generous introductory deals - 100 percent commissions for 100 affiliates for the next six months, and offers of 300 percent on signup deposits by players. "We expect we will pay out as much as $10 million dollars in affiliate fees in the first 6 months of this program," he boasted.

"We had a choice to either spend it in paid advertising or pay for performance and go with the best affiliates in the industry, people we know and respect, many of which are already assisting us in our growth," Archer continued. "This decision led us to a series of simple decisions, build the best site by offering players the opportunity to Win a Million every week for free, start by tripling their first deposit and give 100 affiliates 100 percent net commission for six months.

"Affiliates simply support two of our brands, and we guarantee 100 of them 100 percent commission to April 1 2009. The top fifty win automatically and the remainder of them go into a draw overseen by CAP where another fifty winners will be drawn".

Archer joined BetonSports in April 2005 as marketing and operations director under CEO David Carruthers when Costa Rica-based BetonSports was riding high, bringing over 28 years of business and management experience, most recently as Business Development Director, Carmen Media Group Ltd, to the party. Archer was also involved with marketing company Interactive Circle Limited and Stake and Chips Limited.

He was part of the board of directors at BetonSports when Department of Justice activities saw the arrest of its CEO and the ultimate demise of the company. Other directors were Christopher Calloway, Clive Parritt in the chair, Lord Glentoran, David Carruthers, Richard Creed (now CEO of Leisure and Gaming plc) and Craig Lapsley.

Their response to the Department of Justice crisis and its player fall-out was the subject of much criticism through 2006-2007, and Archer appeared to become the main spokesman for the company in the months leading up to its ultimate liquidation.

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