Internet Domain Names to End with Apples and Oranges?

New movements in domain registration

It has been reported this week that an innovative approach is being prepared by the regulatory body that oversees Internet domain names – Internet Corporation for Assigned Names and Numbers (ICANN), in terms of the domain naming system for websites, which will allow them to end with words like "apple" and "orange" instead of the usual suffixes such as ".com" or ".org." This measure should increase the number of gTLDs from the current 22 plus about 250 country-level domains, to about several hundred new gTLDs.

It has been specified by the body that "ICANN has opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new top level domains in any language or script." It was also added that ICANN will accept applications for domains with new suffixes from January 12 next year.

According to ICANN President and CEO Rod Beckstrom, "We hope this allows the domain name system to better serve all of mankind."

In experts’ opinion, the first ones to apply for the new domain names should be corporations and cities, so they can get domain names like .toyota, .apple, or .newyork.

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