Italian Online Gambling Market Opening Well Received by Dragonfish

A busy week for 888 Holding’s B2B division

Apparently, the recent opening of the Italian online gambling market by the local regulator AAMS has already brought a lot of good to many businesses, and 888 Holdings' business-to-business division, Dragonfish, is definitely one of them.

Namely, the division has been quite busy this week assisting licensees to launch its online casino offering into the market, especially bwin.it and Micro Game. More partners’ casinos should be launched in the coming months, including Gioco Digitale and King.com.

Those will operate on Dragonfish’s CasinoFlex platform, which already powers the 888.it site. The offering will represent a full gaming package, including both download and no-download clients and the Live Dealer Casino product.

According to Itai Frieberger, 888 COO, "This launch is a milestone achievement for the group and our partners. We aimed at customizing and enhancing our proposition so we can present the Italian player with the most compelling and engaging gaming experience out there".

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