Branding agreement franchised to Morris Mohawk expires end 2011

It has been reported this week that a major online gambling brand in the US market, Bodog, will cease its US operations from the end of this (2011) year. They will apparently allow the current branding agreement, franchised to operator the Morris Mohawk Gaming group by Bodog Brand for use in North America, to expire.

Prior to this, UK Gambling Commission remote gaming license was granted to the UK operators using the Bodog brand.

In its statement on the new developments, the company specified: “Following recent news that Bodog UK has been granted a gambling license by the UK Gambling Commission, we are pleased to announce further developments to the Bodog brand going forward.”

"As highlighted last week, Bodog UK’s CEO, Patrik Selin believes the trust and credibility that having a UK licence brings to the brand will benefit customers and allow him to attract the best talent in the industry to work with him.

"However, in order to ensure the brand’s expansion is not affected by negative perceptions, both in the UK and elsewhere in emerging markets such as Asia, where Bodog88 is already successful, a decision has been made to withdraw the Bodog brand from the US market at the end of 2011.

"As a result, the Morris Mohawk Gaming Group’s (MMGG) brand licensing agreement will be allowed to expire on 31 December, following which US residents will no longer be able to access bodog.eu or any other Bodog branded website.

"We understand that MMGG will launch under its own brand in 2012, licensed by the Kahnawake Gaming Commission. All Bodog.eu clients’ funds will remain safe and they will have the option to switch to a new MMGG brand should they wish but MMGG confirms it’s business as usual."

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