Marketing Campaign with Auto-Roulette Theme

Car economy combined with gambling

An unusual marketing campaign has been designed by the Norway-based ad agency "Try" for the new VW Golf Bluemotion, combining automobile economy and gambling.

Namely, the campaign that points out the car’s fuel efficiency is based on a huge roulette board, comprising the E6, one of the country's main roads, divided into 80,000 segments with the help of Google Maps. Throughout the campaign, the public is asked to bet on where a Golf traveling north from Oslo would run out of gas.

There is a prize for the winner - the car itself, which attracted many people to try their luck and predict the result in the single 'bet' each entrant was allowed.

In the end, the car managed 1,570 km on a single tank of fuel. However, an official proclamation of the winner has not been made yet.

Live activity feed

  • Index
    Imgpsh fullsize

    Bell Fruit Casino

    / 20 votes
  • Index

    Playamo Casino

    / 148 votes
  • Index


    / 191 votes
  • Index
    Quesar gaming

    Quasar Gaming

    / 176 votes
  • Avatarko4
    "$100 Tournament at Casino Extreme id: 1389950 Tournament name: There can be only one Game: Achilles Slot Tournament prize pool: $100 Pass: ACH100 Tournament starts on: 22.10.2016 00:00Tournament ends on: 23.10.2016 23:59 GL! GL!"
  • Index
    "One additional point I forgot to mention --  I've made the case with the casino that I wouldn't expect these to be the same as a no-deposit bonus because I actually gave something to the casino --- a live prospective customer -- which they would most likely profit from.  I know they are able to review the revenue data from my code -- and asked them to share it with me if my assertion of profit was incorrect (which, of course they never would do). If I was a registered affiliate with them, I would be receiving ongoing commissions for these new players (based on actual net income, of course, rathert than a flat fee per new user). Just another facet to the issue."
Swipe left or right to see more

lcb activities in the last 24 hours

  • 36
    new members
  • 588
    members online
  • 15856
    guests online
  • 87
    new posts
  • 11839
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results