Playtech online casino product for Paddy’s increased online presence
An announcement arrived this week that the reputable Irish bookmaker Paddy Power and software and services provider Playtech have closed a multi-year agreement, based on which Paddy Power will benefit from Playtech's casino product that incorporates a wide range of games such as slots, table and card games, and a wide range of branded content in both download and instant play versions.
Prior to this Paddy has joined Playtech’s iPoker network and Virtue Fusion bingo network, and now, with the new offering, it will be able to expand its online presence and offering, which will also include loyalty functionality which will enhance Paddy’s player returns.
According to Christopher Coyne, head of gaming, Paddy Power and Denise Dunne, casino manager, Paddy Power, added: "We are excited to announce the launch of Paddy Power's new casino using Playtech's technology.
"We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players. Playtech was chosen following a rigorous selection process from amongst the leading casino suppliers. The project teams have delivered a fantastic online casino which we believe will significantly enhance our online offering."
On the other side, Playtech CEO Mor Weizer said: "We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry's leading players through this agreement to provide our leading casino technology."