Venture in cooperation with Neomobile Gaming
The first Italian mobile operator is set to be launched on Microgaming's Prima Networks, it has been announced this week. The the mobile gambling provider also stated that the venture will be launched in cooperation with Neomobile Gaming, the mobile gaming division of the Neomobile Group, a global mobile entertainment media company and a pioneer in mobile commerce and marketing.
Their mobile venture will reportedly include a suite of Mircrogaming’s premium casino games approved by the Italian regulator AAMS, and it will be accessed through Microgaming’s increasingly popular product QuickFire.
In addition, it has been specified that the two companies plan to expand their operations in Italy and exploit the market made up of 50 million mobile users.
According to the managing director of Neomobile Gaming, Francesco Postiglione, "We have been working hard to ensure our offering is the most complete and competitive in the Italian market. QuickFire’s uncomplicated integration combined with premium content from Microgaming made the decision to partner with Prima Networks very easy.”