Dublin-based online gambling
software provider Cryptologic has signed an exclusive multi-year agreement with NextGen Gaming, a respected Australian independent developer of slot games for the international gambling industry.
CryptoLogic will collaborate with NextGen to develop new branded slot games for the company, and in return, NextGen will provide branded games exclusively to CryptoLogic within the online gaming space.
The two companies have also agreed to combine their extensive sales and distribution networks to allow CryptoLogic to license the branded games to the world's top online and land-based organisations. Next Gen has existing commercial relationships with a number of other top operators and suppliers in the industry.
The ultimate goal of the collaboration is to ensure that branded content providers look no further than CryptoLogic when choosing a partner with whom to take their brands into the online gaming space, said a company spokesman. This will be achieved by continuing to create quality games and by ensuring that these are live at as many top operators as possible.
"For CryptoLogic, this is a most significant and unique strategic partnership – one that gives us new access to one of the industry's broadest, deepest and most successful distribution networks," said Brian Hadfield, CryptoLogic's President and CEO. "This will allow CryptoLogic to deal with the best brands, develop the best games, and deliver the best experiences to players around the world – whether they're on land or online."
"Branded content in gaming is powerful, because it combines a familiar theme with an exciting new experience," said Matt Davey, CEO of NextGen Gaming. "In selecting CryptoLogic as our Internet gaming software partner for branded content, NextGen has chosen a pioneer, an innovator and a leader. It's a powerful partnership that promises both performance and profitability."
In recent years, CryptoLogic and NextGen have worked together to deliver highly successful branded slot games, including titles based on the world-famous Marvel Super Heroes, Street Fighter II, and the highly anticipated King Kong. CryptoLogic has enjoyed additional success with casual branded games such as Bejeweled, Cubis, and Jewel Quest.