Gala Coral to Benefit from Services of Experienced Executive

Former Bwin.party.digital executive joins Gibraltar-based company

The latest reinforcement at the Gibraltar-based Gala Interactive division of the UK gambling group Gala Coral represents a new staff member – a new Managing Director Per Widerström, a Swede who was formerly Bwin.party.digital’s chief integration officer for the Bwin-Party Gaming merger and group games director.

This highly experienced professional was educated at the London School of Economics and Göteborg University, and apart from Bwin.party, he held a number of senior posts, including those as chief operating officer for Party Gaming; CEO of Expekt and a director of Mangas Gaming Malta.

In addition, there are numerous prominent positions he held in Sweden, such as Vice President & Chief Operating Officer at Kyivstar GSM; CEO at Telenor Mobile Sweden; Vice President and Co-founder at Wannago; Director Operational Marketing and Business Development at The Coca-Cola Company (Coca-Cola Nordic Services) and Sales & Business Development Manager at Coca-Cola Beverages Sweden; a Senior Management Consultant at Gemini Consulting; Senior Project & Supply Chain Manager at Procter & Gamble Scandinavia; and a Management Consultant at Andersen Consulting.

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