Mobile product revamp hits the market

An announcement from famous UK Bookmaker Betfred that it has launched its new mobile casino and a complete re-vamp of its mobile product.

In terms of its mobile sportsbook, Betfred announced a fresher look, easier navigation and quicker access to markets, whereas Betfred Mobile Casino features table games and slots from IGT. Betfred.mobi is available directly via mobile, the users can also have a link sent to their phone or they can find it in the Apple iStore.

It has been commented by Chris Sheffield, managing director of Betfred: "Betting on the go is now even easier and with up to 30 percent of all our bets taken on mobile this figure will only get higher in 2012. We now have one of the best mobile offerings in the market, and coupled with Betfred Mobile Casino, it is great news for punters."

Another comment arrived from Gideon Bierer, executive vice president new media at IGT, who added: "We are delighted to be working with our long-standing partner Betfred.com to supply our mobile games to their customers. We see mobile as a huge growth area in eGaming and our casino games are perfectly suited to enable Betfred.com to grow their mobile business."

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