More Offering for Danish Punters

Bwin.party the next in line to provide quality action to the Danish market

An announcement came this week from Bwin.party.digital entertainment that its online poker and casino offering has gone live in Denmark for Danske Licens Spil (‘DLS’), a wholly-owned subsidiary of former monopoly Danske Spil A/S.

The Danske Spil Group is owned by the Danish Government (80 percent), Sports Confederation of Denmark (10 percent) and Danish Gymnastics and Sports Associations (10 percent), and it represents one of the largest betting and gaming organisations in Europe, offering the national lottery, numbers games, instant games as well as gambling on machines. Its online business already counts more than 600,000 registered online customers.

In a comment on the new venture, Jim Ryan and Norbert Teufelberger, co-chief executive officers of Bwin.party said: “Building on our recent announcement regarding deals with both MGM and Boyd in the US market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulated and to-be-regulated markets. We are delighted that DLS has recognised our expertise and high standards of business practice and we look forward to building a market-leading customer offer for the Danish consumer.”

On the other side, a statement arrived from Jens Aalose, CEO at DLS, who stated: "With some of the world’s leading products in online poker and casino as well as a large international customer base, Bwin.party was the obvious choice for DLS. Combining this with Danske Spil’s unique and strong position in the Danish market I am confident that we will deliver a highly attractive customer experience to players in Denmark."

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