"Aggressive publicity techniques" cause concern among MPs
In a recent Parliamentary session, British MPs decided to voice their concern over the "aggressive publicity techniques of online betting firms."
Namely, according to Liberal Democrat MP Tessa Munt, online gambling advertizing, with its 36 hours of adverts a week, requires an Ofcom Review: “At a time when there is GBP 1.45 trillion of personal debt in this country and when we are encouraging people to be moderate in their expectations and behaviour, will the Prime Minister please protect consumers, children and the vulnerable from this kind of activity by asking for a review by Ofcom.”
In addition, an appeal was sent by Prime Minister David Cameron to companies to be responsible in their advertising. He also advised them to not solely rely on keeping within regulatory lines: “Anyone who enjoys watching a football match will see quite aggressive advertisements on the television, and I think companies have to ask themselves whether they are behaving responsibly when they do that.”