New online slot imminent
In partnership with Pedigree Group Limited, the owner of the Shoot football brand, online gambling software provider Microgaming will develop an online slot game using imagery from the popular football magazine.
A huge number of football fans read Shoot, as a great source of all the latest football info and contributions from the stars of the game, from Bobby Moore and Alan Ball to Frank Lampard and John Terry.
According to Roger Raatgever, chief executive officer, Microgaming, “There is a summer of soccer ahead and we will have a market-leading game with Shoot, which will kick it off in style. We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport. There will be no substitute!”
The agreement was brokered by digital specialist AT New Media and licencing agents Bulldog Licensing Limited, whose managing director Rob Corney also added: “We are delighted to be announcing this new deal. Online gamers like brands they know and can identify with and Shoot fits the bill perfectly. This agreement once again highlights the brand’s huge versatility!”