Playtech Expands to Mexico

Grupo Caliente closes a deal with the software provider

A new supply deal has been closed this week by online gambling software and content provider Playtech plc with the largest land-based gaming operator in Mexico, Grupo Caliente.

Through the deal with Playtech, Caliente, which currently operates over 90 land-based venues across Mexico, Central and South America, will get a chance to benefit from online gaming operations. The deal apparently includes Playtech's online casino product, such as table and slot games, as well as Playtech's range of branded games.

In addition, it has been specified that the new Caliente offering will get the support of Playtech's Information Management Solution (IMS) technology platform, and that the online offering will operate under Mexican gaming regulations.

Also, the deal envisages the extension of Caliente's online offering to additional Latin American countries as opportunities arise.

According to Mor Weizer, CEO of Playtech, "We are delighted to have secured this agreement with one of Latin America's largest and most respected gaming operators with whom, over time, we expect to develop a valuable relationship.

"Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces."

On the other side, Eduardo Hernández, chief executive officer of Caliente stated: "Our agreement with Playtech will provide a solid, state of the art casino platform that, combined with our current offering, will deliver the best online gaming experience to our customers. With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."

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