Another supply deal closed
This week, the Australian gambling content supplier Aristocrat announced the closure of another online gambling supply deal, signed with Scioto Downs Casino and Racetrack in Ohio.
Based on the deal Aristocrat will provide its nLive online virtual casino, initially for the free-to-play application. It will link with Scioto parent MTR Gaming Group to create the fun play online casino, building on its MTR collaboration on the Aristocrat Oasis 360 casino management system supplied to the Columbus, Ohio racetrack casino.
In addition, the Scioto Downs Casino and Racetrack online casino will be linked to the actual casino at the track using Aristocrat’s nLiveLink technology, which includes a wide range of games including some of Aristocrat players' favorites like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette; and skill-based games including backgammon, dominoes, poker, poker dice, solitaire and tournament blackjack.
According to Jeff Dahl, president and chief executive officer of MTR Gaming Group, “After conducting extensive research of all of the available options, we chose Aristocrat’s nLive technology because its open architecture will easily replicate our brick-and-mortar facility. A robust online presence is critical for the company’s long-term business strategy.
“Aristocrat’s solution has very strong content, such as skill-based games, table games and poker, and the platform is designed to extend our individual brand.”
On the other side, Kelly Shaw, Aristocrat VP of system sales and marketing, assessed that “Data shows that operators who launch a free-play site establish new customer relationships in a new online demographic, which can be translated to a new revenue stream when online gaming is legalised. MTR Gaming Group is investing in our solution with this vision in mind.
“Other suppliers are creating online solutions to compete with operators, but Aristocrat’s innovative nLive is a simple, turnkey solution that empowers operators to take their brand to players online.
“Simply, nLive helps properties extend their bricks and mortar experience and the open architecture of the platform enables the operator to replicate the best games experience for their players.”