Sky IQ appointed as specialist partner
In a strive to enhance its capability in customer analytics, campaign effectiveness and Customer Relationship Management (CRM), the UK land and online gambling group Ladbrokes plc has appointed Sky IQ as a specialist partner which will help it achieve these goals.
Therefore, Sky IQ’s remit will cover digital, mobile and retail channels, with digital being a key area of focus.
According to Ladbrokes CEO Richard Glynn, “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”