Sky IQ appointed as specialist partner
In a strive to enhance its capability in customer analytics, campaign effectiveness and Customer Relationship Management (CRM), the UK land and online gambling group Ladbrokes plc has appointed Sky IQ as a specialist partner which will help it achieve these goals.
Therefore, Sky IQ’s remit will cover digital, mobile and retail channels, with digital being a key area of focus.
According to Ladbrokes CEO Richard Glynn, “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”
Online Gambling CRM Deal for Ladbrokes
Back
General Gambling News
Casino Software
Back to articles
Was this article helpful?
Your Feedback
Please enter your comment.
Your comment is added.
All Article Categories
- General Gambling News (6818)
- Casino Games (5532)
- Gambling Law & Society News (3481)
- Casino Software (3040)
- Tournaments, Promos & Bonuses (1373)
- LCB News (950)
- Sports Events (835)
- Land Based Casino News (630)
- Casino Banking (294)
- Bitcoin & Crypto News (281)
- From the Players for the Players (166)
- Casino Warnings & Rogue Reports (109)
- LCB Monthly News Reports (87)
- Upcoming new casinos (73)
- LCB Approved Casinos (33)
- Sportsbook Sponsorship (27)
- Predatory Terms (15)
- Upcoming Sporting Events (4)
- Live Sports Betting (1)