The creators of “Draw Something” join the social gaming giant

This week will be remembered in Zynga as the week when it had acquired a New York-based social game developer OMGPOP, known for the cult hit mobile game "Draw Something" and 35 other social games.

It cost Zynga $210 Million to acquire OMGPOP, which was founded back in 2006 as the "i'minlikewithyou" or iilwy social network.

In a comment on the acquisition, Mark Pincus, founder and CEO of Zynga said: “The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction. Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We’re honored to have the opportunity to partner with and support such an innovative team of creative inventors.”

On behalf of OMGPOP, Dan Porter, chief executive officer of OMGPOP commented: “Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store – it’s going to be drawsome.”

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