Another two years of partnership
According to an announcement from the UK-based interactive television gambling company NetPlay TV plc, it has extended its broadcasting agreement with the ITV network by another two years.
Based on the deal, Jackpot247 site will broadcast live on ITV1 on a dedicated gaming slot four nights a week for two hours per night. In addition, it will allow NetPlay to pursue its plans to focus on live TV roulette broadcasts on terrestrial TV, at the same time enhancing customer interaction and loyalty through Jackpot 247's new iPhone and iPad applications.
According to the company’s chief executive, Charles Butler, "We have worked closely with the team at ITV over the last two years to optimise the show, and to sign for a further two years is a significant and exciting development. The format of a dedicated gaming schedule has proved to be a success, and we look forward to working with ITV and seeing the benefits of this renewed relationship going forward."