Tuesday, WMS Gaming Inc., a subsidiary of WMS Industries Inc., made an announcement regarding the exclusive launch of their new video poker machines. They have reached an agreement with Station Casinos LLC, a video poker, gaming and entertainment provider, to launch their “My Poker” video poker game.
Station Casinos has numerous properties around the Las Vegas Valley which offer over 11,000 video poker machines. My Poker will be the new wave of video poker machines to enter their establishments this year. My Poker video poker games will allow players to add a personal touch to poker games. The machines will include multiple games such as BONUS POKER(R), DOUBLE BONUS POKER(R) and DOUBLE DOUBLE BONUS POKER(R).
My Poker is scheduled for release by the end of this year. The video poker machines will be available in a variety of Station’s properties such as Red Rock Casino Resort Spa, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Sunset Station Hotel & Casino, Green Valley Ranch Station Casino and the Santa Fe Station Hotel & Casino. This arrangement gives Station Casinos the exclusive launch in the Las Vegas metropolitan area.
Brian Eby, Corporate Vice President of Slot Operations at Station Casinos, said, "While video poker players typically have a favorite game that keeps them coming back to Station properties, the inclusion of unique, new play elements in My Poker games provides players with a new elevated gaming experience for those games they love to play. We believe a significant number of our players will find the ability to individualize their favorite poker game with their personal playing preferences as well as the increased functionality My Poker provides, both exciting and engaging."
Ken Lochiatto, Executive Vice President and Chief Operating Officer of WMS, said, "Given their commitment to providing video poker players with the games they love to play, Station Casinos is an ideal launch partner to introduce our new, exciting video poker games. My Poker is an excellent demonstration of our talented engineering and product development teams' commitment to deliver next-generation innovative products through our Player Driven Innovation(TM) focus on enhancing players' gaming experience. The My Poker video poker games were developed using extensive player research, including talking with and listening to many Station Casinos and Las Vegas players to identify what video poker players liked about their favorite games and what improvements could be made that would enhance the gaming experience for them personally. By listening to what our customers and their players tell us, and then incorporating that research and data with the creative minds at WMS, we were able to develop a great new product for our customers and a great gaming experience for players."