Three year deal inked
A three year licensing deal has been closed this week between Montreal-based Amaya Gaming Group Inc. and Betfair Group plc, based on which Amaya will supply its proprietary and branded games via Openbet, which will enlarge the Betfair Arcade’s offering.
According to Ian Price, Senior Vice President, Amaya Interactive, "We are pleased to welcome as a customer such a well recognised brand in Betfair.
"We have every confidence that our growing list games will enable Betfair to broaden its client base by enhancing overall player entertainment on their Arcade site. We look forward to a long term mutually beneficial relationship."