Localized offering for Italian market
An announcement came this week from live dealer online gambling provider Evolution Gaming that its new customer, the Italian operation of Betclic Everest group, has gone live with localized Italian offering.
Based on the deal, Evolution exclusively supplies live casino solutions for all of the Betclic online casinos, and thanks to the localization flexibility of its product which includes dedicated tables and native speaking dealers, it is able to provide Betclic with a wide selection of online branding and service customization options.
According to Alessandro Onano, Marketing Manager at BetClic Everest, “Thanks to live casino we can offer our players as exciting an experience as a real casino, awaiting the launch of virtual slots at the end of the year [when regulator AAMS opens that section of the market]."
It was added by Gionata La Torre, CEO of Evolution Italy: “As BetClic Everest Group’s global partner and as the first live casino supplier to be fully AAMS-approved in Italy, we were in a great position to help BetClic plan to quickly establish strong new revenues in this key market. For Evolution and for BetClic, localisation of the online offer is key to attracting customers, growing revenue and building the highest levels of customer loyalty.”