Only weeks after it had signed a deal with Evolution to supply it with a live casino solution, 888 announced the launch of the new dedicated service.
While Evolution is in charge of providing live casino games and services to 888’s international operations, they will feature a dedicated 888 dealer team. The live casino is based on exact customer specifications, involving branded wall panelling, carpet and lighting, with a dedicated staffing complement of 50 male and female dealers in an 888 livery.
“We were one of the first operators to explore the potential of an Evolution dedicated table and we have seen first-hand the ROI this approach can deliver. This gives us full control over branding and the opportunity to maximise player time and loyalty through regular promotions and by building stronger relationships dealers and customers,” said Erez Sadan, head of casino at 888.
On the other side, Sebastian Johannisson, head of account management at Evolution, added that his company will provide six tables initially - one live roulette table and five live blackjack tables, one of which is VIP-branded for high rollers.