This week, online gambling company Betsson AB announced its participation in a unique pilot study in collaboration with Spelinstitutet.
The study will focus on evaluation and potentially further development of an online based 10-week self-help program for customers with gambling problems. It is expected to go live this month, with the initial offering encompassing one of the Betsson AB subsidiaries’ brand, Betsafe, in Sweden, Denmark, Norway and Finland. Those of the site’s users who accept to take part in the study will get a detailed assessment of their gambling behaviour based on the information they have provided.
It has been specified by Betsson that the self–help tool will be evaluated by internationally renowned gambling researchers after which the company plans to offer the tool on all brands and markets of its subsidiaries.
According to Betsson CEO, Magnus Silfverberg, ”Betsson intends to further strengthen and intensify its efforts within responsible gaming. Our support to research and continuous development of responsible gaming tools is therefore an important part of our business plan.
“We are primarily interested in contributing to the development of preventive tools that would prevent or limit the harmful effects of gambling. This is why we see an excellent fit between the online self-help tool developed by Spelinstitutet and Betsson’s plan for responsible gaming development.”