New Land-Based Partnership Closed by IGT

An announcement came this week of a new partnership closed by International Game Technology's (IGT) DoubleDown Casino in the US market.

Its new partner in the revenue-share deal is Reno, Nevada-based Bonanza Casino, whose website will host the DoubleDown Casino application, which offers casino-style entertainment, including games such as Da Vinci Diamonds® and Cleopatra® slots and its newly released Bingo.

The company also specified that new games will be added automatically to the virtual casino, and that the app will give first-time users $1 million in virtual chips to start their play.

"Social gaming continues to be a growing trend worldwide. Through the DoubleDown Casino application, IGT delivers an innovative solution for our casino partners, such as Bonanza Casino, as they are able to host some of the hottest casino games on the most popular social platform directly from their website by leveraging IGT's technology," said Eric Tom, IGT executive vice president of Global Sales.

"Offering our players this tremendous game suite online is defining a new level of entertainment for us," said Martin Amba, Bonanza Casino marketing manager. "Through the DoubleDown Casino, we are offering our players, both loyal and new, with fun, free-to-play social gaming entertainment, right on our website," he added.

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