A pioneer white label B2B suite of interactive products has been launched by WMS subsidiary Williams Interactive on its Play4Fun Network platform with the Meskwaki Bingo Casino in Tama, Iowa.
It has been specified by the company that “the Play4Fun Network product is a customised, interactive platform with online gaming entertainment and socialisation capabilities that enables a casino to create an online player community under the umbrella of its unique brand, facilitates player connectivity with in-casino entertainment and integrates with the casino's website to offer authentic WMS play-for-fun slot and casual games, dynamic player messaging and social features to engage existing players and attract new online players.”
A whole suite of casino games, video poker and mini games is included in the cloud-based Play4Fun Network destination, and it also has the capabilities to expand into the real-money wagering once it is introduced in the United States.
Based on a WMS statement, agreements have been signed to provide the Kewadin Casinos in Michigan and the Treasure Island Resort & Casino in Welsh, Minnesota with the Play4Fun Network platform, and customised websites at these venues should go live in the next several weeks.
"Our Play4Fun Network platform delivers an unprecedented player experience via a casino-branded online destination. Our customizable online player destination is unique in that it enables casino operators to bring authentic slot-based, play-for-fun gaming entertainment experiences to their players on their websites, all while promoting their brand in the online marketplace and establishing their own distinctive online player community. Offering players a great gaming entertainment experience is essential to building player loyalty, whether that's on the casino floor, online at home or on a mobile device," said Orrin Edidin, President of WMS and CEO of Williams Interactive.