Thanks to a deal with Genera Networks, online gambling software provider Microgaming has entered the regulated Swedish market with a new operator, Kombispel, which will feature its bingo, scratchcard and lottery games.
According to a Microgaming spokesman, "This is the first time that Microgaming has set up an arrangement with a member of the World Lottery Association (WLA) and builds the foundation to a new network. The union of these key industry players allows operators of Genera Networks access to a new world of games through Microgaming’s portfolio of products."
It was added by the company CEO Roger Raatgever: “As well as providing us with a portal into the Swedish market, which we had not yet entered, we are excited to see how we can strengthen Genera Networks’ offering. After the first month our content is already proving as popular with Swedish players as it is elsewhere.”
On the other side, director of Genera Networks, Rickard Strömberg, commented: “When looking for a company to work with, Microgaming was the natural fit. Its content is world renowned and we are excited to see how Swedish players respond to this. This agreement gives our existing users access to a whole range of new products and expertise, as well as allowing us to expand our operations and attract new players.”