Barcrest, Games Media and The Global Draw subsidiaries of gaming solutions firm Scientific Games will consolidate under one umbrella, dubbed SG Gaming, the company announced this week.
The newly formed group will be based in Feltham, London and additional offices will be stationed in Manchester and the Midlands, as well as Puerto Rico and Mexico.
It will be led by Steve Frater as executive Chairman, Ian Timmis as chief executive officer, Robert White as chief operating officer and Gareth Phillips as chief technology officer, while the four business sectors will maintain the same managing directors: Phil Horne at The Global Draw (UK LBO), Alex Stephens for Interactive, Michael Koch for international business and Chris Sullivan for pub, arcade and bingo (Barcrest and Games Media).
In regard to new developments, Frater said: “Now we are able to further combine their core strengths and expertise to create a powerful international force. Our industry continues to evolve and we are committed to remaining at the forefront. By bringing the three businesses together under one division, we can expand our selection of world-class products, content and training for our customers which will ultimately benefit their players.
“We are driven to exceed the expectations of all our stakeholders, whether they are our employees, customers or the end consumer. By establishing one brand, we can all execute on one vision and offer a consistent experience across the business," he added.