Not long after the September launch of its Roller mobile gambling app, Paddy Power announced that the app is now made available for free download in Apple's App Store.
Developed together with Viaden Gaming Roller involves 19 casino games, such as roulette, blackjack and slots, all of which include high quality graphics and innovations such as touchscreen 'spin the wheel' functionality for roulette and an interactive slot bonus round that uses the accelerometer in the device to provide 'tilt' action.
For better user experience, there’s also the possibility to integrate the player's music library which will bring better user experience on mobile or tablet than before. In addition, for more convenience, the app supports both Facebook, and a HTML5 version.
According to Nick Abrahams, managing director for the Roller brand, "There's an estimated nine million iPad and iPhone users in the UK, and this market is set to grow. Yet until now there has been no actual real money casino app available that makes use of the potential of these devices.
"Customers like apps - they offer a more seamless experience which is why they've become a part of everyday life. The apps customers told us they enjoy the most are the ones that make best use of the device's unique capabilities to give a better experience.
"That's what Roller is all about - delivering a better, real-money mobile casino experience."