A new white label agreement has been closed by the Isle of Man licensed online gambling software provider Cash Ball Network, with lads' mag Loaded, which will get a fully managed online casino across online, social and mobile channels.
The target demographics of this customisable casino product with all payment processing, customer services and marketing are Loaded Magazine's customers, which mostly comprize men aged 18-40.
Cash Ball is a company founded in 2010, offering proprietary marketing systems that enable cross-platform player value maximisation in the domain of white-label powered by the likes of Microgaming, NextGen Gaming, NYX Interactive and Sheriff Gaming.
Commenting on the deal, Cash Ball marketing manager, Louise Cary said: "Loaded is one of the UK's bestselling men's magazines, so we're really excited to be working with them on this project. The international readership matches perfectly with Cash Ball's ability to deliver social and real money wagering on a global scale."
On behalf of Loaded Magazine, its editor Ian Edmondson added: "Leveraging the international reach of the Loaded brand means that we have ambitions to grow the business beyond a white-label."