The partner of Zynga in its real-money online gambling drive will be Bwin.Party digital entertainment, it was announced this week, and added that a real money online casino and poker operation start operating early in 2013 and focus on the UK market.
It was specified by Zynga executive vice president Barry Cottle: "Partnering with an established leader like Bwin.Party is a strategic and prudent way for us to enter a key RMG (real money gambling) market while giving local players the real money games they've been asking us for.”
In addition, Bwin.party co-chiefs Jim Ryan and Norbert Teufelberger asserted: "Zynga is the world's leader in social games with hundreds of millions of active players worldwide and a significant player base in the UK.
"We are delighted to have been selected as their chosen partner for this important step in their evolution, and hope to expand our relationship into other products and markets."
The companies stated that the licensing procedure will be conducted through the Gibraltar online gambling regulator, and that the poker operation will be powered by, and form part of the Party Gaming, while the whole online gambling venture will feature some 180 real money casino games from Party Gaming and a Farmville-branded slots game.