Online Gambling to Bring Lucrative Returns to US Advertising Agencies?

It seems that the US media have reason to look forward to the legalization of online poker in the country, as in that event they’d be looking at some massive advertising returns.

At this point, online gambling is observed as the potential next boom for the advertising industry, as according to the numbers published by the respected online gambling consultancy H2 Gambling Capital, around $3.5 to $4 billion could be invested in marketing over the next five years.

This is more than General Motors spent on US advertising in 2011, said H2 Gambling Capital’s Simon Holliday, adding that by 2017 the US online poker business could be a bigger advertising booster than the insurance sector.

Furthermore, Holliday estimated that the gross value of the online-gambling market will reach $1 billion in 2014, exceeding $13 billion over a decade.

He asserted: "Driving players to their sites is the biggest single cost of these companies. It is probable that 25 to 30 percent of company net revenues will be spent on advertising and marketing budgets in the initial years, as there is a land grab," opining that online gambling advertising will be mostly beneficial for digital media and agencies.

Giving his own opinion on the matter, Mitch Garber, an experienced online gambling executive who heads up Caesars Entertainment's interactive division, said: "Five years ago, the combined spend of all onsite-based gaming companies in online advertising was very small, limited to SEO for attracting visitors to book hotel rooms online and to come to the website. It's changing dramatically. ... There's no question that as an industry we'll be spending more time and money on interactive advertising."

He also opined that television is the most successful medium for attracting players, but that his company will also do magazine, TV and billboard advertising.

Young adults are the demographics most attracted to the internet sector, as most online gamblers are in their 20s, while the average land casino gambler is over 50, said one ad agency executive, predicting that major land casino operators could double their marketing budgets in order to achieve success in a legalized online gambling market in the States.

Still, he pointed to the fact that since agencies must purchase licenses in states in which they're supporting casino advertising, online gambling activities will be very time-consuming and expensive - licenses for one casino client have already cost his agency around $500,000, he said.

Predicting the outcome in the event of online gambling legalization, John Schadler, founder and managing partner at Las Vegas-based agency SK&G said: "There will be a rush at the inception of the online sites to gain market share and notoriety. ... That requires initial branding efforts and initial media spend at a pretty strong level.

"It becomes an exercise in brand awareness. We're inventing a category," he concluded.

Live activity feed

  • Rzgq3
    "I've been watching the second season of the US version of Secrets and Lies and so far I like it a lot more than the first season. Maybe it's the fact that in the first season I guessed the killer from the very first episode, but the second season seems a lot more interesting to me.  I've also started watching Designated Survivor on Netflix and the reason why I find the series appealing is because of Kiefer Sutherland. A very different role for him this time around (compared to the ever popular 24h), I barely recognized him. "
  • Rzgq3
    "You have the same drop down menu where you can narrow your Serch criteria in the No Deposit Bonus section. Just choose the software you prefer and it will list the casinos that are powered by that software and accept players from your country.   "
  • Me
    Magic fruits

    Magic Fruits

    / 56 votes
  • Avatar
    "check accounts for 10 spins on Fairytale Legens. Info mail"
  • Index
    "For a double spend to happen, someone has broadcast two transactions that share the same input and total more than the available Bitcoin. They will both appear on the network as unconfirmed until one of them is confirmed. Whichever is confirmed first will work, the other one will eventually be pruned from the network as if it never happened.  You won't find any trace of it on most blockchain explorers (like However does. This is an example It shows the double spend warning and 0 confirmations since the Bitcoin went somewhere else. The same transaction cant be found on Example   You haven't shown any evidence of a double spend (unless I missed something, which is possible) and I haven't found any myself. Assuming this is the players deposit address: 3JciXUmXr4oAQJxRrL51sbKNmEwM7D9g1B (It is definitely an address controlled by cubits)then there were definitely two deposits for 4 Bitcoin Each about 2.5 hours apart. 2016-10-08 02:06:23 3JciXUmXr4oAQJxRrL51sbKNmEwM7D9g1B received 4 BTC, TXID: 67643826693a43411bce4c51713b0491989d14a1346c93e7f84a21b9291e126c 2016-10-08 04:33:47 3JciXUmXr4oAQJxRrL51sbKNmEwM7D9g1B received 4 BTC95594c914e25ecca361b0885dabc663260e9b6547fdd39307810e2c93bdd2e1a The players main address is 1GjEDytM5bKKYtcrYrrd4oDYMyryCCaQev it sent both 4btc deposits and received a bunch of smaller deposits. These addresses were also used in transactions that shared input or outputs with the 1Gj wallet. (No other addresses were used)16ZjTc2sMwkXhiCPMs99dWfJS3sUEor2ps1LKmAMdi9g8TnzbU5FkYyy8dQZQ9WKe94r1JWii56ECnVBQp32nzrQcKdfDWQt5RkmxL None of them are showing any double spend activity on blockcypher. If there was a double spend attempt, what is the address that a transaction was broadcast to that never confirmed?        "
    Started by
    Banking icon 9
  • £50
    Sign Up Bonus

    Whirlwind Slots Casino

    / 13 votes
Swipe left or right to see more

lcb activities in the last 24 hours

  • 36
    new members
  • 577
    members online
  • 18005
    guests online
  • 134
    new posts
  • 5967
    free games played
Join the club

Highest Community Rated Online Casinos

Swipe left or right to see more

Latest forum posts

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results