A new deal has been clinched by service provider ComTrade which has licensed its iGaming platform to Genting Alderney.
Thanks to the deal, Genting will get a single customer view and wallet across all products and channels including online, social and mobile. At the same time, it will have the ability to integrate products and content through third party suppliers via ComTrade's gaming platform, as well as to supply individual markets with localized games.
Commenting on the deal, Peter Nolan, managing director of Genting Alderney said, “When we started this process, we were looking for a company that could offer a solution that would be right for Genting Alderney today and Genting Group globally in the future. We required an experienced company with a robust and scalable online gaming platform and the ability to customise it to our specific requirements. ComTrade quickly demonstrated that they could offer that and much more.”