Bally Technologies Enters Partnership with SHFL

This week, gaming firm Bally Technologies entered a deal with SHFL Entertainment that will allow it to offer SHFL’s online casino table-game content on its iGaming platform.

Commenting on the deal, Bally Technologies’ vice president of business development John Connelly said: “We are pleased to have entered into this agreement with SHFL. Operators will have the ability to choose from an array of world-class content, enabling them to maximize their revenue and competitive advantage. The products we can now offer from SHFL further our ability to fulfill this commitment.”

It was added by SHFL entertainment’s chief strategy officer Louis Castle: “This agreement with Bally and their B2B focus in the online interactive market fully aligns with our strategy to leverage our renowned proprietary table games brands online.”

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