This week saw the launch of a partner to social gaming application Trophy Slots, dubbed Trophy Vegas, on the Cash Ball Network.
The new online casino Trophy Vegas offers web-based real-money casino games from Next Gen Gaming, NYX and Microgaming and operates under an Isle of Man gaming license.
Assessing the launch as a sign of the growing convergence between online and social gambling, Louise Cary, the marketing manager for Cash Ball said that the two revenue streams will be brought together through the company’s proprietary monetization and marketing platform.
It was added by Lulu Jones, marketing manager for Trophy Slots: "With Trophy Vegas, we're giving our customers the opportunity to try real money wagering, safe in the knowledge that they will receive the same exceptionally high levels of customer service that we provide within our social gaming application. We take player security extremely seriously and, as the line between social gaming and gambling brands blurs, we believe that proper regulation is more important than ever."