Through a wholly owned subsidiary, the Gibraltar-based internet gambling group 888 has closed a deal with social gaming giant Facebook to launch real-money products in the United Kingdom.
Based on the deal, 888’s real-money online bingo, casino and slot games will become available through the Facebook platform, with bingo - probably the Island Bingo game – being the first app to be launched.
According to 888 chief operating officer Itai Frieberger, “888 has long recognised the potential for social gaming. Our Facebook play-for-fun offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.
"We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming”
On the other side, Julien Codorniou, head of games partnerships for Facebook in Europe, said: “Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who have a strong reputation on both the quality and safety of their games.”